Posted 3 years ago

SUMMARY

The ideal candidate is highly organized with an upbeat, can-do attitude, impeccable attention to detail, and a collaborative style. The Product Marketing Manager will work closely with the division Vice President, on planning and executing marketing activities that generate and accelerate pipeline aligned to top 1:1 and 1: few industry and regional priorities. The Product Marketing Manager will also work closely with sales, global marketing, and cross-functional teams. The candidate will have a natural inclination to measure the effectiveness of marketing activities, have a strong project management skill set, and be comfortable with orchestrating many moving parts in an ever-changing environment.

RESPONSIBILITIES 

  • Provide virtual, hybrid, and in-person online and offline program tactical support for webinars, workshops, user groups, executive events, hands-on workshops, and tradeshows
  • Execute Field Marketing Newsletter including gathering stories, editing, uploading content, managing editorial calendar and work with ecosystem to share updates with field sales
  • Research and identify activities to connect with personas including users, manager, and executives (relevant associations, events, social outreach)
  • Assist with the creation of metric dashboards to measure effectiveness of all campaigns, monitor and adjust on regular basis, set, and track relevant KPI’s, budget, and ROI
  • Drive engagement with key accounts through events, LinkedIn, and social outreach

MINIMUM QUALIFICATIONS 

  • Bachelors degree 
  • A minimum of 2+ years’ marketing-related experience in B2B
  • Experience with online/offline events/program management specifically around webinar management on WebEx platforms including WebEx Training
  • Experience with marketing tactics including ABM, event management – both physical and virtual, campaign execution, etc., and experience with marketing technology stack (Pardot, Salesforce, Monday, Seismic)
  • Organized, detail-oriented and highly motivated, with project management experience in a fast-paced, deadline-driven environment
  • Exceptional skills in managing multiple projects simultaneously, holding teams accountable to deadlines.
  • Must be a self-starter, not afraid to ask questions

PREFERRED QUALIFICATIONS

  • 3+ years’ marketing-related experience in B2B, Engineering Simulation Preferred

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